Websites for florists
We build florist websites: catalogue, online orders and delivery, from €600
Buyers search for flowers on a phone, often on the day they need them. Your site shows real bouquets with prices, says when you can deliver today and takes the order without your phone ringing.
What a florist's website needs
If you are looking for a website for your flower shop, the short answer is this: a florist needs a photo catalogue with prices, delivery zones with time slots, a clear same-day cut-off, and a way to pay by card or cash on delivery. We build that as a presentation site from €600 when orders arrive by phone or message, and as an online shop from €4,000 when customers pay on the site. Danube Labs is a solo studio in Bucharest, and this page explains what each version includes and why.
Customers decide on photos and on one question: will it arrive today?
Someone buying flowers usually has a date, a recipient and a budget. They compare a few shops on a phone and stay with the one that shows real bouquets, a price and a delivery time. So the catalogue carries the whole site. Each product needs a sharp photo shot in daylight, a price, a size and a list of what is inside (roses, eucalyptus, wrapping), plus options: three sizes, a vase, a box of chocolates, a card with a message. Those are product variants and add-ons, and they should change the price automatically instead of living in a free-text box.
Delivery zones, time slots and the same-day cut-off
Delivery is where most flower orders go wrong. We model it as rules you control: zones by city or neighbourhood with a fee for each, delivery windows such as 10:00–13:00 and 13:00–17:00, a cut-off ("order before 14:00 for delivery today") and a limit of deliveries per window, so you never promise ten bouquets to a slot your courier can serve with four.
The peaks: 14 February, 1 March and 8 March
Valentine's Day, Mărțișor on 1 March and Women's Day on 8 March can bring more orders in a few days than a quiet month. A florist's site needs a peak mode: earlier cut-offs, fewer deliveries per hour, a short menu of bouquets you can actually prepare, and a banner that says so. Customers also order ahead for those dates, so the site lets them pick a day weeks in advance.
Paying by card or cash on delivery
Offer both if your customers use both. Card payment goes through an authorised payment processor (fees and approval time depend on the provider, so check their current terms). Cash on delivery stays useful for older buyers, but it moves cash handling to your courier, so many shops limit it to certain zones or to orders under a set amount. We word the order button so it is clear that placing the order creates an obligation to pay, as the consumer-rights rules require.
The rules that apply to selling flowers online
Distance sales to consumers follow OUG 34/2014, which transposes Directive 2011/83/EU. The consumer normally has 14 days to withdraw from a distance contract, but the exceptions in Article 16 include goods made to the buyer's specification (letter c) and goods liable to deteriorate or expire rapidly (letter d). Fresh cut flowers usually fall under the second one, while vases, plush toys or chocolates may not, so the site should show per product what applies, before the buyer pays. For the personal data of buyers and recipients you act as controller under the GDPR: a privacy policy and only the data the delivery needs. This is general information, not legal advice.
Found on the map, then on the site
Many buyers search "florărie lângă mine" and land on Google Maps first. A free Google Business Profile with photos, opening hours, a phone number and a link to the site is the first thing to set up. Google explains how to add or claim it, and verification can take up to five business days. The site backs it with a page per delivery area and product pages with structured data.
If you also sell to companies, for weekly office flowers or events, read our e-Factura guide. To compare price bands for any kind of site, see how much a website costs in Romania. When you are ready, book a free call.
What we build
The parts of a florist's site that bring orders
Each one answers a question a buyer has before paying.
Catalogue with variants and add-ons
Photo, price, size and contents per bouquet. Sizes, vases, chocolates and card messages change the price on their own.
Delivery zones and fees
The buyer types an address or picks a neighbourhood and sees the fee before ordering. Zones outside your area are refused politely.
Time slots and same-day cut-off
Delivery windows with a limit per window and a cut-off such as 14:00. When a window is full, it disappears from the choices.
Card or cash on delivery
Card payment through an authorised processor, cash on delivery where you allow it, and an order button worded as the consumer rules require.
Peak mode for 14 Feb, 1 and 8 March
Earlier cut-offs, fewer slots, a short bouquet menu and pre-orders weeks ahead, switched on from the admin.
Google Maps and local search
A Google Business Profile that matches the site, a page per delivery area and product pages with structured data.
How it works
How a florist's site gets built
- 1
A call about products and rules
We list your bouquets, sizes and add-ons, your delivery zones and fees, your cut-off, how many deliveries you can handle per window and which dates are your peaks.
- 2
Catalogue structure and photos
You send photos shot in daylight on the same background. We set up the categories, variants and prices, and prepare the images so pages load fast on a phone.
- 3
Build and test with real orders
We place test orders from a phone for each zone, slot and payment method, including a full window and a late order after the cut-off, before anything goes live.
- 4
Launch before your next peak
We publish, connect your Google Business Profile and show you the admin. Dates, prices and the peak mode are yours to change afterwards.
Budget
What a florist's site costs
Indicative bands, negotiable and agreed in writing. Domain, hosting, email and payment-processor fees are separate and depend on the providers you choose.
Catalogue site
€600–1,500one-off
For a florist who takes orders by phone or message and wants to be found and trusted.
- Up to 8 pages with a photo catalogue and prices
- Content admin: you change products and prices
- Romanian and English, technical SEO
- Call and message buttons, map and opening hours
Orders with delivery rules
€2,500+one-off
A custom-coded site with an order form that applies your zones, slots and cut-off. Payment on delivery or by bank transfer.
- Variants and add-ons that change the price
- Delivery zones, windows, limits and cut-off
- Peak mode and pre-orders by date
- Order notifications by email
Online shop with card payments
€4,000+one-off
For a florist who wants the customer to pay on the site, with stock per day and an order list to work from.
- Card payments through an authorised processor
- Everything in the previous tier
- Stock per day and a sold-out switch
- Order management and invoice-ready data
Related work
We have no florist client to show you, and we do not invent one. What exists is related work. This website runs a booking system that computes free slots from live availability, handles time zones and daylight saving, and sends confirmation and reminder emails. Delivery windows with a cut-off use the same idea of limited capacity per slot. The BAC exam archive is a static site with search across 3,840 official exam papers, which shows how we approach a large catalogue that visitors browse on a phone. For a florist we would build the catalogue, the delivery rules and the peak mode described above. All work is in the portfolio.
FAQ
Questions, answered
How much does a website for a florist cost?
A catalogue site with a content admin, up to 8 pages and technical SEO costs €600–1,500. A custom-coded site that applies your delivery zones, slots and cut-off starts at €2,500. An online shop where customers pay by card starts at €4,000. Bands are indicative, negotiable and agreed in writing. Domain, hosting and payment-processor fees come on top.
How long does it take to launch before 14 February or 8 March?
The main variable is how fast you send photos, prices and delivery rules. We agree a delivery date in writing after the first call. For scale: the RecMed clinic concept went from brief to a live prototype in one week, and a shop with payments takes longer. Start at least two months before the peak so there is time to test.
Who takes the photos and writes the product texts?
You provide the bouquet photos, because they must show what you really deliver. A sharp phone photo in daylight on a plain background is enough to start. We prepare the images for fast loading and can draft product descriptions and page texts in Romanian and English for you to correct. We do not offer photography.
Can I change prices, products and slots myself?
Yes. Every tier above the static one includes an admin. You add or hide a bouquet, change a price, mark something sold out for today, switch peak mode on and edit delivery windows and cut-offs. We show you the admin at launch, and a change goes live without calling a developer.
Can customers pay by card on the site?
Yes, in the online shop tier, through an authorised payment processor that we choose with you. Fees, approval time and the documents they ask for depend on the provider, so check their current terms before deciding. Customers who prefer cash can still pay on delivery if you allow it for their zone.
Do customers have a 14-day right to return flowers?
For distance sales the 14-day withdrawal right is the rule, but Article 16 of OUG 34/2014 excludes goods liable to deteriorate or expire rapidly, which usually covers fresh cut flowers. Vases or gift items may follow the general rule. Show what applies per product before payment, and check your case with a lawyer or ANPC.
What happens when I get too many orders on 8 March?
The site stops promising what you cannot deliver. Each delivery window has a limit, and a full window disappears from the choices. You can bring the cut-off forward, show a shorter bouquet menu and mark items sold out. Those are settings in the admin, so you react the same day, not after the rush.
Want the site ready before 14 February?
Tell us your bouquets, zones and cut-off in a free call. You get a written scope and price band for your case.